The Pura Collection. Innovative. Unconventional. Flexible. Stackable.
Lily & Co. Jewelers on Sanibel is unveiling the Pura collection by Italian designer Roberto Demeglio.
The collection is innovative, unconventional and flexible – bracelets made of ceramic with 18-karat gold and diamonds on a stretch coil. Meet the stackable must-have bracelets for the modern woman.
“These high fashion Italian jewels are crafted using a patented stainless steel stretch coil system that allows the pieces flex, twist, slide on easly, stay on firmly and never lose elasticity,” says Dan Schuyler, who owns Lily & Co. with Realtor Karen Bell. “Roberto Demeglio crafts the finest in luxury jewelry.”
Demeglio uses creativity and balance of design, technical excellence and craft tradition to put forth a unique collection. Pura is crafted with the wearer in mind – no hassling with locks or clasps and can be slipped on the wrist. The high-grade ceramic is coated in Zircon to make it scratch and break resistant. Each piece is assembled in Demeglio’s factory in Velanza, Italy.
“I dedicate my craft to today’s modern women who lead active lives and need jewelry that will work with their lifestyle,” says Demeglio. “Gone are the days when a women would spend hours to get ready for dinner with her husband or friends. Today, she is leaving a board meeting or picking up the children with precious little time left for herself.”
Demeglio says a woman’s jewelry needs to go from day to night with effortless elegance. His roots in the jewelery business date back to 1922 when his grandfather, who started as a watchmaker, opened a store with a workshop in Turin, Italy. Roberto took over the business in 1984 and recreated a company centered on unique and eclectic designs.
Demeglio’s Aura collection can also be found at Lily & Co. Jewelers. These stunning bracelets are as rare and unique as the islands themselves – blocks of black matte ceramic combined with white, rose or yellow gold. The enticing beauty of his collections is right at home in the charming jewelry store that offers a little something for everyone.
Lily & Co. Jewelers is located at 520 Tarpon Rd., next to Doc Ford’s restaurant, and open from 10 a.m. to 5 p.m. Monday through Saturday. Gracie and Angel, well-trained Labradors, will be there to greet you and the friendly Lily team ready to assist.
